![]() ![]() ![]() It's the sort of product placement money can't buy, and is already starting, if you'll pardon the pun, to make waves on Britain's domestic market. However, the company claims: "The actual pair was picked out personally by Daniel Craig." The firm, which was founded in Italy during the 1950s, sent a range of its designs to Lindy Hemming, who was costume designer on the film. They were launched for the summer/ autumn season this year, although obviously we are now keeping them in the shops throughout the winter." Daniel Craig's are called Lodato, and come from our Grigioperla men's range. "The orange bikini Halle Berry wore in the last film was also by La Perla. ![]() "They just seem to love our designs," says a spokesman. Surprisingly, given the notorious commercialisation of the James Bond franchise, La Perla does not have a formal sponsorship agreement with the film-makers. "The 'Bond factor' is really true: all girls want to go out with James Bond, and all men want to be him." "Everyone's seen the clips of Bond emerging from the water, and everyone wants to look that good," said Selfridges' assistant buyer Mitham Ramanadi. ![]()
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